The vocabulary a review assumes you already have. How the company makes money, what the finance team means by the words they use, why the cash position decides what you are allowed to propose, and which numbers reach a board and what they do with them.
| # | Lesson | The question it answers | |
|---|---|---|---|
| 01 | How Your Company Makes Money ✅ | Where does revenue come from, who pays, and what does each dollar cost to earn? | |
| 02 | Reading a Profit and Loss ✅ | What are the lines, and which ones does product actually move? | |
| 03 | Gross Margin and Cost of Revenue ✅ | What belongs above the line, and why does it matter to you? | |
| 04 | Unit Economics in Practice ✅ | How do you compute yours from the systems you actually have? | |
| 05 | Burn, Runway and What They Permit ✅ | How does the cash position constrain what you can propose? | |
| 06 | Capital Efficiency ✅ | Magic number, burn multiple, Rule of 40: what does each one test? | |
| 07 | Forecasting and the Plan | How does a number become a commitment, and what happens when it slips? | |
| 08 | Market Sizing You Can Defend | Top down or bottom up, and which survives a hostile question? | |
| 09 | Make, Buy or Partner, Financially | How do you compare three options that look nothing alike? | |
| 10 | Pricing Decisions in Financial Terms | How does a pricing change show up in the accounts? | |
| 11 | What the Board Asks, and Why | Which numbers reach them, what they mean by them, and what they do next | |
| 12 | Worked: A Business Case | One investment argued end to end, with the falsification test |